Marketo vs Act-On

When It's Time for Change

Act-On Beats Marketo
in Three Crucial Areas

When you’re a marketer who needs to attract and nurture customers at all stages of the customer journey, you need a tool that is built specifically for you and your team. Act-On is your best choice for a focus on marketing, value and support.


Our software is focused 100% on marketing – simple, dedicated, powerful.

Best Value

Say goodbye to add-ons, expensive consultants and unexpected charges.

Here for You

Act-On takes a hands-on, consultative approach with our customers.

Spend Less Time Building
and More Time Marketing

Don’t Take Our Word For It

Get the detailed story of how Pariveda Solutions chose Act-On

Making the Move is Simple

Moving to a new marketing automation solution can be scary. You have to preserve data, get set up for success, and keep your marketing programs rolling without a ton of downtime. We get it, and we have you covered.


From database and content migration to building the integrations you need, Act-On’s Professional Services ensure your team is set for success at the speed of now.


Act-On makes your move seamless by rebuilding your automation rules and nurture campaigns, integrating seamlessly with your CRM, and establishing guidelines for email deliverability.


Unlike other solutions, it takes weeks, not months to get up and running with your first campaign, and we’ll be there every step of the way.

What Our Customers Are Saying

I looked at several solutions including Pardot and Marketo. We decided to go with Act-On Software because the company has great customer service and flexibility. Act-On offered all of the main features as its competitors with a flexible pricing plan allowing us to build up our marketing activities over time.


Director of Marketing at Sertifi

The Act-On Software Team has become an extension of our business. We ranked their marketing automation solution above Eloqua, Marketo, Pardot, and HubSpot. Their service has exceeded expectations. We are very happy to work with them!


VP of Sales at Moss Inc.

I have vetted Marketo, Eloqua, SilverPop, Pardot and others; only to find that Act-On was the best choice for our business needs.


VP of Marketing Strategy at American Portfolios

Act-On might not have recognition that Marketo or Eloqua have (yet) but their tool is just as effective, if not more. I’ve done many demos with the other systems and could not find a reason that they were any better than Act-On, even with price not being a factor. You can get all the major benefits for a fraction of the cost with Act-On.


Marketing at Stericycle Communications

This left Marketo, Pardot and Act-On, which are all great tools. One of the things that set Act-On apart for us was that it was least expensive of the bunch but was also our favorite with the ease of use. It’s very intuitive. It’s integrates very well with Salesforce. We felt it would have the best chance for adoption with our sales reps. They’ve found it very helpful having both the high level engagement (the aggregated lead score) and the more detailed view of activity history with each lead in Salesforce. The email tool is powerful.


Acquisition Marketing Manager at Zenger Folkman

Companies That Trust Act-On

Awards We’ve Won

Analyze customer behaviors and regularly update strategies to improve customer experience

See Exactly How Act-On Beats Marketo

Learn more about features like email marketing, lead scoring and automated customer journey building.

Additional Resources

How to Sell Your Marketing Automation Choice Internally

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How to Sell Your Marketing Automation Choice Internally

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How to Sell Your Marketing Automation Choice Internally

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