Marketing can be a challenge for manufacturing companies in today’s increasingly digital world, especially when many manufacturers rely on traditional marketing such as trade shows, catalogs and in-person sales calls. While it can’t be denied that those tactics bring in their own share of leads, it’s glaringly obvious that more and more deals are sealed thanks to digital marketing, including marketing automation.
As such, similar to other industries, there’s also pressure for manufacturing companies to survive and thrive in the digital marketplace to the world has become accustomed to. One tool manufacturing companies need to adopt is marketing automation. Marketing automation for manufacturing companies is a great idea as it simplifies complex B2B processes while personalizing and scaling their sales efforts and overall online marketing.
Research shows that manufacturing companies have been slower to adopt marketing automation and digital marketing tactics, in general than other industries. So, if you’re a manufacturer and you’re wondering why you should jump onto the marketing automation bandwagon, our article will guide you through how marketing automation for manufacturing companies is a great idea to implement and how it can play a huge role in making your business thrive.
Benefits of Marketing Automation for Manufacturing Companies
Marketing Automation for CRM Integration
By integrating marketing automation with your CRM, you get to learn more about your customers and easily share data across all business units. CRM integration helps you eliminate manual processes and align marketing with sales around a streamlined process.
Marketing Automation Offers Personalization
Marketing automation for manufacturing companies works great on delivering personalized, relevant and targeted information and experience to customers. With marketing automation, manufacturers can make use of content, workflows and data to determine their buyer persona, their challenges and where they currently stand in the buyer’s journey. This information helps manufacturers hone in on target audiences within their industry.
Marketing Automation for Lead Scoring
If we’re talking about marketing automation for manufacturing companies, we definitely have to talk about the benefit of lead scoring. Lead scoring ensures that your sales team attracts the most qualified leads. This is a huge benefit, especially for manufacturing companies with channel partners or sales forces.
Marketing Automation for Lead Nurturing
Another benefit we definitely have to talk about when discussing marketing automation for manufacturing companies is lead nurturing. Lead nurturing ensures that you cultivate relationships with potential buyers and your customers at every stage of the buyer’s journey and the sales process.
Marketing Automation for Reporting
Marketing automation provides manufacturers with detailed reports on campaign performances. With this, you can analyze and track your marketing efforts so you get a sense of what’s working and what needs improvement.
How to Choose the Right Marketing Automation Tools for Your Manufacturing Business?
It’s crucial to understand that when it comes to implementing marketing automation for manufacturing companies, there are going to be a whole lot of options available. We recommend figuring out what exactly you want to achieve from marketing automation, what you want to do first, and going from there.
For instance, maybe you want to adopt email marketing automation for your manufacturing business so that you can deliver retargeting emails to prospects that died out after initial inquiries. You know that you’re looking to implement an email automation tool so you can effectively nurture the best leads.
Fortunately, for you, you’re already on the Success Stars blog and we provide exactly the kind of marketing automation service you want.
One more suggestion from our side: marketing automation can be more complicated than other digital marketing strategies, so it’s best to start slow initially. In fact, we strongly recommend it. You can first start out with a small number of marketing automation tools and see what difference it makes for your manufacturing company.
From there, should you want to dig deeper, you absolutely can.
Is Marketing Automation Right for Your Manufacturing Company?
We at Success Stars understand that marketing automation for manufacturing companies can be complex. When it comes to developing a revenue operations machine with the technology to automate and provide support to the complexities of your customer channels, there will inevitably be a lot of questions.
Looking to explore marketing automation for your manufacturing business? Reach out to us to avail our marketing automation services. We’ll be glad to see how we can help you.
