So many businesses are using marketing automation these days and the number continues to grow.
Are you also looking for the right marketing automation tool?
If so, then make yourself at home and we’ll provide you with our curated list of the best marketing automation softwares and companies.
While marketing automation softwares do help companies improve efficiency by streamlining their workflows, the problem is that there are way too many options out there, complete with different solutions with a variety of features and use cases.
In this article, we’ll cover several concerns such as how to choose the best marketing automation software, to whether you need a marketing automation tool, and lastly, offer you our comprehensive list of the best marketing automation softwares and companies.
How to Choose the Best Marketing Automation Software?
Here are some key points to consider when you’re looking to choose the best marketing automation software for your business:
Identify Your Budget and Business Needs
Make sure that you choose a marketing automation software provider that’s reasonably priced but can also grow with you as your requirements change.
Evaluate the Software’s Usability & User-friendliness
A marketing automation software is no simple thing to implement, so ensure that the interface of the software will work with you and not against you. Enquire about the UX so you can determine if it looks simple and easy to navigate.
Automation is quite technical, so go for marketing automation software providers that have strong knowledge bases, tutorials, and other customer support options.
Check for Potential Limitations
Some marketing automation software platforms may put a limit on the database size or the number of actions in a month you’re allowed.
Identify how many contacts you have, the number of emails you send on average, and the desired outcomes you want from the software.
Request a Demo
Before you make your final decision on your preferred marketing automation software, you might want to consider reaching out to each marketing automation software provider’s sales team to ask for a demo or any free trial offers.
By trying out a marketing automation tool before you actually purchase it, you can better determine which features will fulfill your requirements the best.
Do You Need a Marketing Automation Tool?
Many businesses these days purchase a marketing automation tool without considering whether they really need it for their business yet. As marketing automation is quite the trending buzzword these days, it’s easy to feel like the next obvious step for your business to thrive is to take on marketing automation.
But here’s a word of caution. Adopting marketing automation softwares before your business is ready is actually worse than not having them in the first place.
Take it from us, businesses aren’t ready for marketing automation softwares until they meet some of the following criteria:
You know at least one marketing channel that works for you
Marketing automation tools are great to scale your marketing efforts but you don’t have anything to gain by scaling something that doesn’t actually work yet. If you think marketing automation softwares will help you find a marketing channel that works, you can’t count on it as it most likely won’t.
You have a marketing team of at least one person who is a marketing expert
Yes, marketing automation softwares can streamline and scale your efforts, but it’s no substitute for actual marketing know-how. So, go ahead with marketing automation only if you already have an experienced marketer on your team, otherwise a marketing automation tool isn’t going to solve all your problems
Your marketing team wants to save time and has money
Yes, a marketing automation company can help your team do a lot in less time. But the catch is that you have to invest money to buy you that time. And then, with marketing automation tools, you can easily automate repetitive tasks and save time.
Once these scenarios apply to your business, you can start considering marketing automation softwares.
But you don’t have to go all-in, at least most initially. The mistake most businesses make is that they over-invest in an all-in-one marketing automation solution when they only need email automation, for instance.
Take time to figure out where your needs and your use case lie so you can find the right marketing automation software for you.
Best Marketing Automation Tools List
- ActiveCampaign Marketing Automation Tools and Company
The truth is marketing automation softwares can’t handle everything. There are aspects of marketing that need actual human input.
If you’re looking for a marketing automation tool that will align automation with the processes of real humans, then ActiveCampaign is your best bet. It’s the best for B2C marketing automation.
ActiveCampaign built and designed their software especially around that, incorporating features such as notification emails that empower salespeople and marketers, rather than completely replacing them. ActiveCampaign support and services are provided by Success Stars consulting company.
- Act-On Marketing Automation Tools and Company
Are you looking for marketing automation software that can manage all the marketing campaigns of your clients, including your own marketing campaigns, in one place?
Act-On marketing automation software is the best solution for marketing agencies.
With Act-On support and services provided by Success Stars consulting company, you can easily manage and handle all your client accounts from a single Act-On login. You can brand and customize everything to deliver custom reports to clients with just a few clicks. You can also learn more about your clients’ audiences to tailor and personalize their message. Act-On provides you the relevant information and features to improve customer ROI, optimize marketing campaigns and build better technology stacks.
- Marketo Marketing Automation Tools and Company
With the highly reputed Marketo marketing automation software, you’ll get marketing automation that covers any channel and every engagement. Ever since it was acquired by Adobe, the amount of tasks that work together on Marketo has only increased.
Their full-feature software has the ability to tackle everything- from social media to digital advertising to account-based marketing.
This makes Marketo a really good marketing automation software option for larger marketing operations.
- Hubspot Marketing Automation Tools and Company
HubSpot marketing automation tool is fundamentally unique compared to other marketing automation tools for several reasons.
For instance, their focus on inbound marketing, search marketing and content marketing is unequaled.
They also provide additional benefits such as sales and service hubs, CRM, which means your team can work together better, even across multiple departments.
- Eloqua Marketing Automation Tools and Company
Eloqua marketing automation tool, which is now part of the Oracle suite of tools, distinguishes itself with a key offering. It is capable of working with almost every other tool in your marketing belt.
Eloqua has more than 700 integrations, which means that it is able to make every step of your marketing process more efficiently streamlined and personalized.
It’s also one of the few all-in-one marketing automation tools with a specific focus on serving B2B companies and marketers.
- Pardot Marketing Automation Tools and Company
This is another marketing automation tool that is best for B2B companies. It also provides support for B2B analytics and account-based marketing solutions.
Having partnered up with Salesforce, Pardot is a part of a powerful suite of products that work together to boost sales and help marketing teams to be more efficient together.
- Mailchimp Marketing Automation Tools and Company
Mailchimp marketing automation tool is in the process of growing. It initially started as an email marketing tool and is now growing into a full-blown marketing automation solution.
Mailchimp is one of the original email marketing tools, and now, they’ve transformed that service into a powerful and easy to use email automation tool.
- Hootsuite Marketing Automation Tools and Company
Hootsuite marketing automation tool is one of the most full-featured and comprehensive social media automation tools.
With Hootsuite, you’ll get everything you need to build a social media presence that makes your stand out, from scheduling content to monitoring conversations among audiences about your brand.
- Automizy Marketing Automation Tools and Company
Automizy, an email marketing automation tool is designed to boost your open rates by offering a host of features that support growing email open rates including an artificial intelligence subject line tester, AB testing, segmented email automation and more.
With Automizy, you’ll be able to keep your messaging consistent and personalized.
- Constant Contact Marketing Automation Tools and Company
Constant Contact marketing automation tool is designed for smaller businesses. With this tool, you can come up with automated trigger campaigns, send new automated emails, and deliver segmented follow-up emails.
With Constant Contact, your email program will be complete with all the features you require, without any of the clutter some other marketing automation tools subject you to. Also, it’s the best all round marketing automation software.
- Customer.io Marketing Automation Tools and Company
Another marketing automation tool, Customer.io is an email automation tool that engages potential customers throughout the customer lifecycle.
Lots of integrations ensure that it’s easy for you to funnel data from across the technology stack and turn it into automated segments and email campaigns.
- Drip Marketing Automation Tools and Company
Drop email marketing automation tool is designed especially for eCommerce businesses. This means that it works with all other eCommerce tools you use.
You’ll be able to create relevant and personalized content and automate campaigns on the basis of customer behavior. Beyond email automation, Drip also offers other features so that all your messaging consistently works together to encourage customers to make a purchase.
- Omnisend Marketing Automation Tools and Company
It’s no easy task to find a more all-inclusive marketing automation tool than Omnisend marketing automation tool. What makes this marketing automation tool unique compared to the others on this list is its omni channel functionality.
With it, you can incorporate multiple channels to the same automation workflow such as SMS, email, Facebook, Messenger, push notifications, and more.
This means that you’ll be able to build a captivating omnichannel experience for your customers. With benefits such as split automation, easy drag-and-drop builder, and advanced targeting, Omnisend is definitely a marketing automation software worth trying out.
- EngageBay Marketing Automation Tools and Company
EngageBay is another marketing automation tool especially designed for small to medium businesses.
This marketing automation software offers a wide range of features such as social media management, website chat, and email marketing.
Other impressive features include SMS marketing, autoresponders, push notifications, A/B testing, drag-and-drop builders for landing pages and emails, and more.
- SendinBlue Marketing Automation Tools and Company
SendinBlue marketing automation tool is suitable for both beginner as well as advanced marketers. With SendinBlue marketing automation software you can easily design mobile-friendly email campaigns, whether it be from scratch or through customizable templates. You’ll also be able to run SMS campaigns with SendinBlue. Some advanced features it offers include lead scoring and reporting. It’s the best for chat, email and SMS marketing automation.
- Ortto Marketing Automation Tools and Company
Initially called Autopilot, Ortto is a very visually attractive marketing automation tool in the market. With Ortto marketing automation software, you get to create emails with its visual campaign builder. Other features it provides include activity tracking,audience segmentation and comprehensive data analytics.
It’s usually used for more sophisticated targeting and messaging, but you can also create a simple autoresponder on the basis of a time sequence.
- GetResponse Marketing Automation Tools and Company
GetResponse, a marketing automation software, offers many different features. One is its email marketing plan which includes templates, a list size of a thousand contacts, and basic autoresponders.
Its premium plans provide powerful features such as contact scoring, eCommerce tracking, drip campaigns, event-based automation, and more.
Overall, GetResponse marketing automation software is easy to use. You’ll usually get good results from the tool, though it works best with simpler features, such as email newsletters. It can prove more difficult to work with the software if you’re thinking of implementing complicated marketing automation.
As you can see, there are so many options for marketing automation software. And there are even more conflicting opinions about what the best marketing automation tool is for each business, especially when you consider the fact that many businesses will need to adopt several different tools to fulfill their various requirements.
However, to choose the right one for your business goals, you simply have to identify your unique business needs and goals, budget and required technical expertise. This way, you can spend less time on all the manual marketing details, and more time growing your business.
Start Your Marketing Automation Journey with Best Marketing Automation Software
Are you looking to scale your marketing efforts with the best marketing automation software? Our team at Success Stars are here for you.
We specifically provide ActiveCampaign and Act-On software services. We have the services you require to create the best marketing automation strategy.
If you have any queries or wish to avail our marketing automation services, our team of experts are ready to help you with the best solutions.