What if you could pay 5x less for better features? Stop overpaying for basic all-in-one functionality, and get a tool that gives you exactly what you need.
Personalized Email Automation for Every Consumer
Email marketing success is a top priority for every digital marketer, which is why we continue to innovate and update the best email marketing automation software on the market. Our Automated Journey Builder empowers you to easily map and construct your workflows, and our email design software allows you to create responsive messages that look great on any device. And with our world-class Email Deliverability Services Team at your disposal, you can rest assured that you’re always following email marketing best practices to achieve an awesome email reputation.
Website & Landing Page Optimization Tools
Investing in website and landing page optimization tools is critical to almost everything you want to accomplish as a marketing team and as an organization. With Act-On, you can use A/B testing tools, landing page templates, and website visitor tracking to reduce bounce rates and make the most out of every interaction.
Better Lead Capture With Dynamic Forms and Progressive Profiling
Act-On’s Form Builder gives marketers of all skill sets and experience levels the ability to craft comprehensive buyer profiles through easier, more intuitive lead capture processes. By simplifying the lead capture model, our dynamic forms make it easy to attract and entire new prospects. From there, you can leverage progressive profiling to learn more about repeat convertors with each subsequent form-fill — empowering you to deliver personalized marketing campaigns.
Lead Scoring Based on Profiles, Behaviors, and Engagement
You need to understand how your audience is engaging with your marketing campaigns to ensure that these interactions create more opportunities and sales. By automating your lead tracking and lead scoring models, you can send better marketing qualified leads to sales and turn sales qualified leads into won business opportunities. And with Act-On, you can create multiple score sheets for different audiences for optimal engagement.
Connect With Your Audience Through Advanced Segmentation
Marketing segmentation is the portal to more personalized and engaging digital marketing campaigns. By understanding your prospective and existing customers’ firmographic, demographic, and behavioral traits and tendencies, you can better understand and anticipate their needs and interests. Act-On’s advanced and dynamic marketing segmentation features help you achieve precise audience segmentation to pair great content and messaging with enthusiastic targets!
Marketing Automation Tools to Supercharge Your Digital Workflows
Our automated marketing software helps you plan, launch, measure, adapt, and optimize holistic marketing programs — giving one marketer the power of ten! With Act-On marketing automation, every marketer can connect with prospects, convert leads, nurture experiences, close deals, and evangelize customers for repeat business and increased exposure.
Leverage Digital Marketing Analytics to Make Critical Decisions
Every day, your prospects and customers are engaging with you across your website, social channels, email campaigns, and other touchpoints. By using marketing analytics tools to improve your marketing measurement, you can better understand their behaviors and leverage the data to make actionable campaign decisions that are informed by the numbers — not opinions.
MarTech Stack Integrations to Streamline and Accelerate Success
Marketing integrations are at the heart of Act-On’s marketing technology software. Our CRM connectors, Zoom integration, and Zapier network allow you to engage your target audiences like never before while collecting and analyzing critical data in real-time. As you strive to establish and extend valuable relationships, Act-On’s MarTech stack integrations will inform and influence every stage of the customer lifecycle.
SMS Marketing Solutions That Resonate
When your message absolutely must get through, nothing beats SMS marketing. With a 95% open rate, text message marketing is a must-have for marketers of all skill sets and experience levels — and businesses of all shapes, sizes, and industries. With Act-On’s SMS marketing platform, you can send targeted mobile marketing messages and notifications when, where, and to whom it really matters.
Spark the Conversation With Social Media Automation
As more and more B2B and B2C consumers use social media to research products, engage with brands, and make purchasing decisions, you need social media automation tools that allow you to orchestrate and execute the entire suite of social media tactics from a single intuitive platform. With Act-On’s Advanced Social Media Module, you can create social media campaigns that drive revenue and prove the value of your brand and offerings.
Account Based Marketing Software to Prioritize Your Top Targets
Just a few short years ago, account based marketing software was the hot new thing in marketing, and only the most sophisticated marketers were using ABM campaigns to customize their campaigns and improve sales and marketing alignment. Today, it’s an essential part of any holistic B2B marketing strategy. Learn how Act-On’s account based marketing software helps you nurture great opportunities with more engagement, efficiency, and return on investment.
