What are your “Business Goals” of 2021
The inevitable growth of marketing automation in the past few years explains its significance in business worldwide. Today your business needs a comprehensive marketing strategy that goes beyond email. You need automated SMS campaigns, messaging channels, chatbots, and more.
There are various state of art marketing techniques ready to address the changing needs of a modern-day organization One such technique is the inclusion of marketing automation tools.
Let’s discuss some common business goals.
Marketing Communication: To invest in effective marketing communication on priority as it gives voice to brands
Connectivity: To ensure connectivity with the customer. Customer communication is very critical since well-connected customers can discuss their needs, and challenges with the brands regularly. It is essential to micro-target the user and keep them interested.
Engagement: To ensure Marketing Campaigns must focus on continuous engagement.
Competitive Edge: To expedite decision-making to keep pace with the competition.
ROI: To increase ROI by using technology.
Effective Channel management: Marketing messages must target multiple channels to cater to a variety of users.
Compatibility: Formulation of Marketing strategy compatible for both mobile and desktop users.
Tracking: Propertracking, measurement, and implementation of strategy
Targeting: Targeting the right audience.
Community Outreach: It is of paramount importance to increase community outreach. For B2C business it is very useful to contribute to community efforts through sponsorships, or volunteer to help. This may keep you above water when competing with large organizations.
Sales: Increase percentage of sales of new products.
TQM: Focus on TQM(total quality management) to reduce errors. This helps in improving the customer experience.
Best Customer service: It means that customers are happier with the overall buying experience and using your product.
The good news is all this and much more can be accomplished with just one powerful tool – Marketing Automation. Personalized targeting, scaling marketing initiatives, measuring multiple channels, focusing on ROI are some of the many tasks that can be efficiently handled by marketing automation.
Meaning of marketing automation:
Marketing automation is a tool that automates, streamline, and improve ROI. This is especially useful for messaging applications. Marketing automation is a technology to access information in a streamlined way rather than asking the user to fill in their details.
How does Marketing Automation help?
The rise of marketing automation is inevitable. Let’s see how marketing automation helps your business grow.
If you look at the sales funnel, it takes the incorporation of efficient techniques to attract, engage and convert leads into sales at every stage of customer journey. Here are few reasons to add marketing automation.
Mobile Communication: Today your customers are present on mobile and desktop. Marketing Automation set up multi-channel communication streams by using one platform for all customer interactions. It helps to build lasting customer relationships.
Customer Communication: Businesses cannot afford to lose a customer. Marketing Automation can plan and automate every stage of your customer journey. It is easy to create workflows using Marketing Cloud technologies. You can send your transactional emails easily via API integration for timely customer communication.
Tracking using Automation Analytics: Track unique and total open rates, click-through rates, bounce rates, forwards, or unsubscribes. You can efficiently track the effectiveness of marketing campaigns and assess the reports to draw maximum output. You can perform A/B testing to see what works for you.
Increase in leads: For a business to flourish, there is a need for flowing leads from all directions. Marketing automation tool revitalizes the sales and leads pipeline. This is achieved by planning better content, good targeting.
Security: In this age of GDPR, privacy is the priority especially in automation where a lot of consumer data is stored on the vendor’s servers. Marketing automation software ensures that security protocols are followed so that there is no compromise on data security.
Segmentation: Marketing automation is based on segmentation. You can segment according to activities on the website like form filling, response on a marketing email campaign, how customers reach your website, and other behavioural parameters.
Personalization: Marketing automation empowers you to personalize your marketing messages in many ways. You can choose the words in crafting the message, embed links, add Whatsapp QR codes, Kik Codes, and special barcodes
Effective on Social media: Using marketing automation landing pages, campaigns, can be easily managed. You can also handle referral campaigns using this magic tool.
Saves Time: You can save a lot of time by replicating a successful campaign. This is particularly useful for frequent updates like a new product launch, new features added to your product or services.
Scheduling: You can opt for timely triggers that can be set to gauge reschedules and behavioural changes within the market.
Timing: Timing is everything when it comes to marketing. Marketing automation can help you gauge real-time communication. You can download content or respond to changes in social media pages all in real-time using marketing automation.
Lead quality: Depending upon the quality of leads you can assign lead scores. This takes into account factors like interest levels, demographics, and other preferences. Marketing automation can help manage all this.
Alignment with Sales team: Using marketing automation both the marketing and sales team can perform their task in perfect alignment. Once the lead is qualified by the marketing team, the sales team can take over.
Interestingly you can look at improvising at every stage of buyer’s journey. Marketing automation is magic tool that can help you transform the fate of your business.
You may be reluctant, to begin with in terms of expertise required, pricing, or scaling up. You can easily overcome all your inhibitions once you shift your focus to the benefits of using marketing automation. From welcome programs to automated lead nursing and re-engagement campaigns you can do it all using marketing automation.
This justifies the expenses for onboarding a marketing automation system and aims to ensure that the investment is not only worth it but also will return a good profit. Now it is entirely up to the brands to extract value from this magic tool-Marketing Automation.