Why ActiveCampaign is the Best Alternative to Hubspot?

What if you could pay 5x less for better features? Stop overpaying for basic all-in-one functionality, and get a tool that gives you exactly what you need.

Marketing automation that does what you need

Stop paying for limited features and functionality that doesn't provide value
Get a tool that's the best at what it does (and doesn't try to do everything)
Easy to build automations, beautiful emails
Free training, free support, and free migration

ActiveCampaign

Plan Type:	Professional
Contacts:	5,000
Emails/month:	Unlimited
Setup Cost:	$0

Marketing Automation
Contact Management
Email Marketing

^$199

per month - paid yearly

HubSpot

Plan Type:	Professional
Contacts:	5,000
Emails/month:	50,000
Setup Cost:	$3,0000

Marketing Automation
Contact Management
Email Marketing

^$1,000

per month - paid yearly

You don’t need to overpay to get great features that do what you need

The problem with all-in-one solutions like HubSpot is that you end up paying a premium price for a lot of basic features with limited depth. As the leading customer experience automation platform, ActiveCampaign provides the best in email marketing and marketing automation at a fraction of the cost, and doesn’t make you pay for features you won’t use. Skip double-paying (and overpaying), and use ActiveCampaign for your marketing strategy.

CRM. Email. Automations.

Powerful features, minus the headaches.

Feature	Active Campaign's Professional Plan	HubSpot's Professional Plan
MARKETING AUTOMATION
Global Success 140,000 customers in 170 different countries. Global campaigns in more than 15 languages.	Yes	No
Usability	Yes	No
Tagging Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.	Yes	No
Advanced Segmentation Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage.* *HubSpot does not have tagging.	Yes	No
Lead & Contact Scoring Track engagement so you can reach out precisely when each prospect is ready to buy. *HubSpot is limited to 1 scoring property.	Yes	No
Automations *HubSpot is limited to 300 automations; you can create unlimited automations with ActiveCampaign.	Yes	No
Predictive Sending Automatically send emails at a unique time for each contact, when they’re most likely to engage. *HubSpot requires additional purchase to access this feature.	Yes	No
Split Automations Use If/then logic to give customized experiences without creating dozens of automations.	Yes	No
Split Testing Test one automation workflow against another to see what works.	Yes	No
Dynamic Automations Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path. *HubSpot is limited to 1 goal per automation, and doesn't include go-to actions.	Yes	No
Start/Stop an Automation Use automation to send contacts into—or remove them from—another automation workflow.	Yes	No
Automation Map See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.	Yes	No
Automation Workflows Pre-built automations to help you get started building common workflows. *We provide more than 100 workflows; HubSpot's collection is limited.	Yes	No
Website Forms	Yes	No
SMS Automation Send a text message to contacts within an automation using powerful integration partners.	Yes	No
Site & Event Tracking	Yes	No
Attribution Customer attribution shows you where your customers are coming from and helps you find your top-performing marketing channels.	Yes	No
SALES AUTOMATION & CRM
Flexible CRM	Yes	No
Mobile CRM	Yes	No
Pipeline Management *Have unlimited pipelines with ActiveCampaign; HubSpot is limited to 50.	Yes	No
Stages	Yes	No
Lead Creation & Management	Yes	No
Lead Creation & Management	Yes	No
Task Management	Yes	No
Lead Scoring Get notified via email when certain customer actions/activities happen.	Yes	No
Win Probability Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.	Yes	No
Lead Nurturing	Yes	No
Sales Resources & Playbook Personalized support and free educational sales guides and templates to help you level up your sales process.	Yes	No
EMAIL MARKETING
Drag & Drop Email Designer	Yes	No
Email Deliverability	Yes	No
Email Templates	Yes	No
Predictive Content Create different variants of content, and automatically send each customer the content they want to see.	Yes	No
Conditional Content Put different messages in front of different people based on specific rules.	Yes	No
Split Testing A/B test campaigns to learn what content works best.	Yes	No
MESSAGING
Conversations Inbox & Live Chat *Can be purchased as an add-on to any ActiveCampaign plan.	Yes	No
Conversations Mobile App	Yes	No
1 to 1 Emails Send personalized, 1 to 1 emails to your leads and customers.	Yes	No
Facebook Custom Audiences	Yes	No
SMS Marketing Subscribe your contacts by SMS when they send a keyword to a phone number. *HubSpot requires integration to use this feature.	Yes	No
Team Notifications Get notified via email when certain customer actions/activities happen.	Yes	No
INTEGRATION
Customized Stack & Scalability Build customized stacks for your business, allowing your features to scale with you, not against.	Yes	No
Ecommerce Connect multiple Shopify, WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform. *Cannot connect multiple Shopify stores to HubSpot.	Yes	No
Data Import & Export	Yes	No
Integration APIs	Yes	No
SUPPORT
Free Onboarding & Migration	Yes	No
Free, High-Quality Training	Yes	No
Education Attend our accessible in-person Study Hall workshops and have regular calls with our team for your toughest questions.	Yes	No
Chat & Email Support	Yes	No

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Schedule a free demo

Get a free walkthrough of ActiveCampaign

Schedule a demo

Why growing businesses love ActiveCampaign

Get the features you need

Get the best email marketing tool and the best marketing automation tool. Then integrate it with other tools that are the best at what they do. Most businesses on HubSpot pay more for a bunch of features they never use.

Tagging

HubSpot doesn’t use a tagging system. ActiveCampaign lets you use tagging or custom fields for segmentation, which gives you the flexibility to follow up with customers based on their interests and behaviors.

See marketing at a glance

Building an automation is as easy as reading a flowchart. The ActiveCampaign automation builder is specifically designed to be as easy to use as possible – and if you need help, we offer one-on-one support and detailed tutorials.

Ecommerce

HubSpot limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).

Free onboarding & migration

We’ll migrate you from HubSpot for free. Once you’re on ActiveCampaign, we offer free training and onboarding to get you results as quickly as possible (HubSpot charges an onboarding fee).

Best-in-class tools

HubSpot wants you to use HubSpot for everything. ActiveCampaign integrates with best-in-class tools like Salesforce, Unbounce, Typeform, Calendly, Slack, and more, so you can build the stack that works for you—not for HubSpot.

We’ll move you from HubSpot for free

You never need to worry about getting started. We’ll get you up and running fast.

When you get free migration,
we import:

Your lists, contacts, custom fields, and tags
Your automation workflows
Your opt-in forms
Your email templates

Request your migration